ICON Professional Hair Dryer


A new icon for a new era. Styling fatigue is a thing of the past with the revolutionary SEDU Icon – the world’s most lightweight professional hair dryer! Designed with an innovative, self-cleaning, brushless motor, you can now command 4x faster-drying power at the touch of a button. The Icon offers sleek, ergonomically-designed sophistication, complete with a thoughtful curation of the most in-demand contemporary features.

  • World's most lightweight dryer
  • 35% quieter than traditional hair dryers 
  • ​Active Oxygen Technology creates an unparalleled shine.
  • ​Contemporary minimalist design
  • Revolutionary design dries hair 4x faster.
Brushless Motor
Quiet, high efficiency, performance that exceeds expectation. This cutting-edge technology is not only 30% less noisy, but the motor is designed to sustain less mechanical wear over time, ensuring its longevity.
Micro Filter Technology
Ultra-fine mesh traps dust and dirt particles, further protecting the motor and resulting in the longest-lasting premium styling tool.
Memory Functionality
Save your preferences for efficiency! Lock in personalized styling settings at the touch of a button.
Cool Shot Button
Cool air seals in shine and locks styling into place for a polished finish every time.
Custom Temperature Settings
Select from 4 optimized heat settings, including a cool shot option, for ultimate styling versatility.
Air Flow Speed
Choose from 3 airflow speeds curated to suit all hair types.
9-foot Professional Power Cord
Enjoy the freedom of movement while styling with our extra-long cord.
Auto-Clean Function
Maintain the life and performance of your dryer with the touch of a button. Our unique reverse turbine design deep cleans the filter with ease!
Intelligent Diagnostic FeatureSmart tech auto-diagnosis finds and communicates operating problems in real-time.
Active Oxygen Technology

Infuse hair with active oxygen as you style for unparalleled shine, preservation of color, and the elimination of frizz.