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Salon Style. Simplified.™

Salon Style. Simplified.™

Salon Style. Simplified.™

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OUR STORY

Sedu products are known for bridging the gap between you and the professional stylist. With unparalleled technology and performance, Sedu makes it easy to achieve salon-quality results.

SEDU is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Our hair care formulas and styling tools are designed to nurture healthy, beautiful hair based on the most effective blend of science, nature and technology. SEDU products have long been a stylist favorite, and now they’re available to you, making it easier than ever to achieve flawless, salon-quality results at home.

Who We Are

Sedu is more than a hair tool brand—it’s a promise of confidence, creativity, and self-expression. Since 2003, Sedu has empowered individuals to create salon-worthy styles with professional-grade tools that prioritize hair health. From groundbreaking ceramic flat irons to one of the first brushless motor hairdryers, Sedu has consistently set the standard for performance, innovation, and design.

Rooted in craftsmanship and driven by innovation, Sedu blends timeless techniques with cutting-edge technology to bring out the best in every strand, empowering you to express your unique beauty.

What We Stand For

Craftsmanship and Quality:
At Sedu, we believe that exceptional tools come from exceptional care. Many of our products are crafted in France by skilled artisans, blending European expertise with global innovation. Every detail, from the materials we use to the designs we create, reflects our dedication to precision and performance.

Empowering Confidence:
We create tools that work for everyone, no matter their hair type, texture, or styling goals. Sedu is committed to providing reliable, versatile products that help you feel confident in your own skin.

Innovation and Heritage:
From pioneering ceramic and ionic technology to continuously improving our designs, Sedu leads with innovation while honoring its legacy of industry-firsts. With over two decades of experience, we are constantly reimagining what’s possible in hairstyling.

Inclusivity and Beauty for All:
We celebrate diversity in every form and believe beauty is as unique as the individuals who create it. Our mission is to make professional-grade tools accessible to everyone.

Our Mark on the Hairstyling World

Over the years, Sedu has built a rich legacy as a trusted name in the beauty industry:

  • Celebrity Favorites: Sedu tools have been used by renowned stylists to craft red carpet looks for stars like Mila Kunis and Taylor Swift.
  • Featured in Iconic Publications: Sedu has been recognized by leading magazines, including AllureTeen VoguePeople, and Modern Salon.
  • Innovation Trailblazer: From introducing ceramic flat irons to debuting one of the first brushless motor hairdryers, Sedu has continually set trends that redefine hairstyling.
  • Loved by Professionals and Consumers Alike: Trusted by salon experts yet designed for everyday users, Sedu bridges the gap between professional and at-home styling.

Where We’re Headed

The next chapter of Sedu builds on our legacy while embracing the future:

  • Sustainability: Committed to responsible manufacturing and ethical sourcing to minimize environmental impact.
  • Inclusivity: Creating tools that cater to all hair types, empowering every individual to express their beauty.
  • Digital Connection: Expanding our presence on platforms like TikTok and Instagram to connect with and inspire a new generation of beauty enthusiasts.
  • Advanced Technology: Investing in innovative designs that balance performance, durability, and hair health.

We’re not just a brand making tools; we’re a brand making a difference in how you feel about yourself.

Our Promise to You

Sedu is here to inspire confidence, creativity, and self-expression. Whether you’re perfecting a classic look, experimenting with something bold, or just styling your everyday, Sedu’s tools are designed to help you achieve your vision—effortlessly and beautifully.

Who We Are

Our Journey, Our Vision

From Past to Future, Our Commitment to Excellence

The Beginning

Sedu is Born: A Revolution in Hairstyling

Sedu Beauty is founded with a vision to redefine hairstyling tools. Launching its first ceramic flat irons, Sedu sets a new standard for smooth, healthy, frizz-free results. These tools quickly become a favorite among professional stylists and beauty enthusiasts, marking the start of Sedu’s rise in the industry.

The launch of the Sedu flat iron, which became a cult favorite, especially among professional hairstylists and consumers looking for salon-quality tools.

Articles from magazines like People and Seventeen highlighted Sedu’s appeal to consumers for both everyday styling and special occasions.

Celebrity-Driven Success

Harry Josh & Sedu: Creating Iconic Styles

Renowned celebrity hairstylist Harry Josh collaborates with Sedu, using its tools to craft stunning red carpet and editorial looks. Sedu earns recognition in Allure and InStyle, becoming a go-to brand for professionals seeking tools that deliver precision and performance.

Sedu builds a strong reputation as both a professional and consumer favorite, bridging luxury with everyday functionality.

Endorsements by Beauty Experts and Celebrities:
Celebrity hairstylists like Tommy Buckett frequently demonstrated Sedu’s tools, showcasing their professional credibility.

Innovating for Professionals and Beyond

The Launch of the Sedu Revolution 4000i Hair Dryer

The Sedu Revolution 4000i Hair Dryer debuts, earning praise from Allure for its advanced technology that cuts drying time and minimizes heat damage. With a focus on blending power and protection, Sedu solidifies its reputation as a leader in innovative hair tools.

Allure endorsed the Sedu Revolution 4000i Hair Dryer for significantly reducing drying time.

InStyle recommended Sedu Beach Beauty Spray for achieving textured, beachy waves.

Beauty Industry Recognition

Sedu Takes Center Stage in the Media

Sedu tools and products become staples in the beauty industry. The Anti-Frizz Polishing Treatment with Moroccan Argan Oil is named the #1 frizz fighter by Allure, while tools like the Revolution Styling Iron and Clipless Curling Iron are featured in People and Teen Vogue. Stars like Mila Kunis and Taylor Swift sport styles crafted with Sedu’s technology.

People Magazine featured Mila Kunis's look styled with the Sedu Revolution Styling Iron.

Teen Vogue spotlighted Taylor Swift’s cover look created using the Sedu Revolution Clipless Curling Iron.

Allure endorsed Sedu’s Anti-Frizz Polishing Treatment with Moroccan Argan Oil as the #1 frizz fighter.

A New Era for Sedu

Joining a Family Dedicated to Innovation

Sedu joins a new parent company, gaining access to fresh resources and a renewed vision. While honoring its legacy of quality, the brand begins a journey to blend its iconic heritage with the latest advancements in hair tool technology.

Travel-Friendly Designs:
Sedu's compact and efficient tools, such as the Shortie Styler and Pro Ionic Travel Dryer, stood out as essentials for travelers, mentioned in publications like Time Out and InStyle.

Innovative and Niche Solutions:
Products like Sedu Anti-Frizz Polishing Treatment and Beach Beauty Spray received consistent praise for addressing specific hair concerns, like frizz control and texture enhancement.

The Comeback

Reintroducing Sedu to a New Generation

Sedu redefines its legacy with a modern edge, crafting tools inspired by decades of expertise and manufactured with care in France. As it enters a new era, Sedu continues to empower individuals to express their unique beauty through innovative, professional-grade hair tools.

Where Bold Meets Beautiful—Every Swipe, Every Style.

Join the #SeduStyle Movement

Discover the Sedu community on TikTok. From sleek tutorials to vibrant transformations, we’re inspiring bold self-expression one video at a time. Watch, create, and share your own #SeduStyle—because your vibe deserves the spotlight.

The Science of Shine – How to Achieve Glossy, Healthy Hair

The Science of Shine – How to Achieve Glossy, Healthy Hair

Healthy, glossy hair isn’t just a look—it’s a sign of well-nourished strands. At Sedu, we explore the science behind shine and share expert tips for achieving sleek, radiant results. From hydrating...

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Blow-Dry Bar at Home – 5 Easy Steps for a Professional Blowout

Blow-Dry Bar at Home – 5 Easy Steps for a Professional Blowout

Achieve a professional blowout at home with Sedu’s expert tips and tools. Learn how to create sleek, voluminous hair in five simple steps, from prepping your strands to locking in the final style....

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Seasonal Hair Care – Protecting Your Hair Through Winter and Summer

Seasonal Hair Care – Protecting Your Hair Through Winter and Summer

Winter’s dryness and summer’s humidity can challenge your hair’s health, but Sedu has you covered. Discover expert tips for seasonal hair care and learn how Sedu tools help you combat dryness, friz...

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