A new icon for a new era. Styling fatigue is a thing of the past with the revolutionary SEDU Icon – the world’s most lightweight professional hair dryer! Designed with an innovative, self-cleaning, brushless motor, you can now command 4x faster-drying power at the touch of a button. The Icon offers sleek, ergonomically-designed sophistication, complete with a thoughtful curation of the most in-demand contemporary features.

INNOVATIVE DESIGN

World's most lightweight dryer
35% quieter than traditional hair dryers
Active Oxygen Technology creates an unparalleled shine.
Contemporary minimalist design
Revolutionary design dries hair 4x faster.

Brushless Motor

Quiet, high efficiency, performance that exceeds expectation. This cutting-edge technology is not only 40% less noisy, but the motor is designed to sustain less mechanical wear over time, ensuring its longevity.

Micro Filter Technology

Ultra-fine mesh traps dust and dirt particles, further protecting the motor and resulting in the longest-lasting premium styling tool.

Memory Functionality

Save your preferences for efficiency! Lock in personalized styling settings at the touch of a button.

Cool Shot Button

Cool air seals in shine and locks styling into place for a polished finish every time.

Custom Temperature Settings

Select from 4 optimized heat settings, including a cool shot option, for ultimate styling versatility.

Air Flow Speed

Choose from 3 airflow speeds curated to suit all hair types.

10-foot Professional Power Cord

Enjoy the freedom of movement while styling with our extra-long cord.

SPECIAL FEATURES

Auto-Clean Function

Maintain the life and performance of your dryer with the touch of a button. Our unique reverse turbine design deep cleans the filter with ease!

Intelligent Diagnostic FeatureSmart tech auto-diagnosis finds and communicates operating problems in real-time.

Active Oxygen Technology

Infuse hair with active oxygen as you style for unparalleled shine, preservation of color, and the elimination of frizz.

DRYERS