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image of ICON Professional Hair Dryer Black. Left side view.
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$125.00
SEDU Icon Dryer is just that, an icon in your beauty tool kit. Tourmaline-infused ionic technology in the precision-crafted hair dryer is designed to deliver optimal styling results for all hair types. Positively charged moisture...
Front image of Sedu's ICON PROFESSIONAL-Level 1” STYLING IRON.
-30%
$115.50 $165.00
PROFESSIONAL STYLING IRON 1” StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu’s advanced heating system maintains consistent temperatures, protecting hair from multiple types...
$69.00
SEDU Icon Clipless Curling Iron elevates the industry standard for curling wands. Not only does it heat up to 450°F (232°C) in record time, this titanium clipless curler brings uncompromising performance and versatility to create...
$69.00
ICON TITANIUM CLIPLESS CURLING WAND¾” – 1 ¼” gradual barrel Sedu Icon elevates the industry standard. Along with attaining 450°F (232°C) in record time, this titanium clipless curler brings uncompromising performance and versatility to create...
Pro Styling Iron
-30%
$140.00 $200.00
1 INCH STYLING IRON with STYLESHIELD TECHNOLOGY Sedu® is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance...
Professional Classic 1.5” Flat Iron
-30%
$56.00 $80.00
The Sedu Professional Classic Flat Iron straightens, smooths, and tames frizzy hair for long-lasting results. The patented, ultra-smooth embedded ceramic plates with tourmaline technology, along with the ergonomic grip of this ultra-lightweight iron, guarantee an...
REVOLUTION  Styling Iron
-30%
$91.00 $130.00
The SEDU Revolution 1” Tourmaline-Infused Ceramic Styling Iron has unique beveled edge plates for ultimate styling flexibility to create both curled and straight hairstyles. The high-performance ceramic plates are infused with black tourmaline gemstones to...
$79.00
Sedu® is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.  Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.  Each Sedu product is...
$79.00
Sedu® is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.  Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.  Each Sedu product is...
$200.00
The SEDU Revolution Hair Dryer is the first professional blow dryer of its kind, offering more than 60% more power as compared to conventional dryers. The dedicated Ionic Generator switch allows for styling versatility not...
Theorie: Anti-Microbial Instant Hand Sanitizer (70% Alcohol by volume) 13.5 oz (400 ml)
-26%
$19.99 $27.00
Cleanse and protect your hands instantly with this anti-microbial sanitizer that’s powerful yet nourishing. FOR ALL SKIN TYPES Anti-Microbial Instant Hand Sanitizer kills microorganisms living on the skin. Powered by alcohol, this potent formula immediately...
Theorie: Anti-Microbial Instant Hand Sanitizer (Alcohol Free) 13.5 oz (400 ml)
-26%
$19.99 $27.00
Bye bacteria, hello hydration! Keeping your hands clean and bacteria free doesn’t have to come at the price of dry, irritated skin. Our Anti-Microbial sanitizer is made with benzalkonium chloride, a powerful yet hypoallergenic alternative to...
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