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ICON Professional Hair Dryer
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$125.00
SEDU Icon Dryer is just that, an icon in your beauty tool kit. Tourmaline-infused ionic technology in the precision-crafted hair dryer is designed to deliver optimal styling results for all hair types. Positively charged moisture...
$165.00
PROFESSIONAL STYLING IRON 1” StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu’s advanced heating system maintains consistent temperatures, protecting hair from multiple types...
$69.00
SEDU Icon Clipless Curling Iron elevates the industry standard for curling wands. Not only does it heat up to 450°F (232°C) in record time, this titanium clipless curler brings uncompromising performance and versatility to create...
$69.00
ICON TITANIUM CLIPLESS CURLING WAND¾” – 1 ¼” gradual barrel Sedu Icon elevates the industry standard. Along with attaining 450°F (232°C) in record time, this titanium clipless curler brings uncompromising performance and versatility to create...
$200.00
1 INCH STYLING IRON with STYLESHIELD TECHNOLOGY Sedu® is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance...
$80.00
The Sedu Professional Classic Flat Iron straightens, smooths, and tames frizzy hair for long-lasting results. The patented, ultra-smooth embedded ceramic plates with tourmaline technology, along with the ergonomic grip of this ultra-lightweight iron, guarantee an...
$130.00
The SEDU Revolution 1” Tourmaline-Infused Ceramic Styling Iron has unique beveled edge plates for ultimate styling flexibility to create both curled and straight hairstyles. The high-performance ceramic plates are infused with black tourmaline gemstones to...
$79.00
Sedu® is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.  Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.  Each Sedu product is...
$79.00
Sedu® is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.  Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.  Each Sedu product is...
REVOLUTION Finger Diffuser
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$30.00
$200.00
The SEDU Revolution Hair Dryer is the first professional blow dryer of its kind, offering more than 60% more power as compared to conventional dryers. The dedicated Ionic Generator switch allows for styling versatility not...
$18.00
BRIGHTENS BLONDE, SILVER & HIGHLIGHTS Neutralizes Brassiness. Boosts Shine. Bring out your bombshell. Send brassy tones packing with the brightening and toning purple conditioner for blonde, highlighted and silver hair. Sulfate-Free Formula No Parabens or Phthalates...
$18.00
BRIGHTENS BLONDE, SILVER & HIGHLIGHTS Neutralizes Brassiness. Boosts Shine. Bring out your bombshell. Send brassy tones packing with the brightening and toning purple shampoo for blonde, highlighted and silver hair. Sulfate-Free Formula No Parabens or...
$36.00
BRIGHTENS BLONDE, SILVER & HIGHLIGHTS Neutralizes Brassiness. Boosts Shine. Bring out your bombshell. Send brassy tones packing with the brightening and toning purple shampoo & conditioner for blonde, highlighted and silver hair. Sulfate-Free Formula No...
$18.00
Detox before you retox. Activated charcoal clarifies strands of product buildup and oils, resetting hair for a flawless, weightless look and fee.
$18.00
CLARIFIES ALL HAIR TYPESRemoves Buildup. Deep Cleans. Detox before you re-tox. Activated charcoal clarifies strands of product buildup and oils, resetting hair for a flawless, weightless look and fee. Sulfate-Free Formula No Parabens or Phthalates...
$36.00
CLARIFIES ALL HAIR TYPESRemoves Buildup. Deep Cleans. Detox before you re-tox. Activated charcoal clarifies strands of product buildup and oils, resetting hair for a flawless, weightless look and fee. Sulfate-Free Formula No Parabens or Phthalates...
$18.00
REFRESHES ALL HAIR TYPES Nourishes Strands. Reboots Hydration. Get the daily dose of therapy your hair needs. This conditioner refreshes all hair types with nourishing and hydrating marula oil for soft, touchable tresses. Sulfate-Free Formula...
$18.00
REFRESHES ALL HAIR TYPES Nourishes Strands. Reboots Hydration. Get the daily dose of therapy your hair needs. This conditioner refreshes all hair types with nourishing and hydrating marula oil for soft, touchable tresses. Sulfate-Free Formula...
$36.00
REFRESHES ALL HAIR TYPES Nourishes Strands. Reboots Hydration. Get the daily dose of therapy your hair needs. This conditioner refreshes all hair types with nourishing and hydrating marula oil for soft, touchable tresses. Sulfate-Free Formula...
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