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ICON Professional Hair Dryer
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$125.00
SEDU Icon Dryer is just that, an icon in your beauty tool kit. Tourmaline-infused ionic technology in the precision-crafted hair dryer is designed to deliver optimal styling results for all hair types. Positively charged moisture...
$165.00
PROFESSIONAL STYLING IRON 1” StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu’s advanced heating system maintains consistent temperatures, protecting hair from multiple types...
$69.00
SEDU Icon Clipless Curling Iron elevates the industry standard for curling wands. Not only does it heat up to 450°F (232°C) in record time, this titanium clipless curler brings uncompromising performance and versatility to create...
$69.00
ICON TITANIUM CLIPLESS CURLING WAND¾” – 1 ¼” gradual barrel Sedu Icon elevates the industry standard. Along with attaining 450°F (232°C) in record time, this titanium clipless curler brings uncompromising performance and versatility to create...
$200.00
1 INCH STYLING IRON with STYLESHIELD TECHNOLOGY Sedu® is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance...
$80.00
The Sedu Professional Classic Flat Iron straightens, smooths, and tames frizzy hair for long-lasting results. The patented, ultra-smooth embedded ceramic plates with tourmaline technology, along with the ergonomic grip of this ultra-lightweight iron, guarantee an...
$130.00
The SEDU Revolution 1” Tourmaline-Infused Ceramic Styling Iron has unique beveled edge plates for ultimate styling flexibility to create both curled and straight hairstyles. The high-performance ceramic plates are infused with black tourmaline gemstones to...
$79.00
Sedu® is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.  Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.  Each Sedu product is...
$79.00
Sedu® is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.  Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.  Each Sedu product is...
REVOLUTION Finger Diffuser
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$30.00
$200.00
The SEDU Revolution Hair Dryer is the first professional blow dryer of its kind, offering more than 60% more power as compared to conventional dryers. The dedicated Ionic Generator switch allows for styling versatility not...
$18.00
BRIGHTENS BLONDE, SILVER & HIGHLIGHTS Neutralizes Brassiness. Boosts Shine. Bring out your bombshell. Send brassy tones packing with the brightening and toning purple conditioner for blonde, highlighted and silver hair. Sulfate-Free Formula No Parabens or Phthalates...
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