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Salon Style. Simplified.™

Salon Style. Simplified.™

Salon Style. Simplified.™

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SEDU/ ICON Professional Hair Dryer

Sale price$275.00

A new icon for a new era. Styling fatigue is a thing of the past with the revolutionary SEDU Icon – the world’s most lightweight professional hair dryer! Designed with an innovative, self-cleaning, brushless motor, you can now command 4x faster-drying power at the touch of a button. The Icon offers sleek, ergonomically-designed sophistication, complete with a thoughtful curation of the most in-demand contemporary features.

INNOVATIVE DESIGN

  • World's most lightweight dryer
  • 35% quieter than traditional hair dryers 
  • ​Active Oxygen Technology creates an unparalleled shine.
  • ​Contemporary minimalist design
  • Revolutionary design dries hair 4x faster.
Elevate Your Everyday Style

Revolutionary Technology Behind the Icon

Brushless Motor Innovation

The Sedu Icon features a next-generation brushless motor engineered for unmatched efficiency and longevity. With fewer moving parts, it minimizes mechanical wear, ensuring a longer lifespan and consistent performance. Plus, it operates at 35% quieter levels, delivering powerful results without the noise.

Active Oxygen Technology

Transform your hair with the science of Active Oxygen. This advanced feature infuses oxygen molecules into each strand as you style, enhancing shine, locking in color vibrancy, and taming frizz. The result? Healthier, smoother, and more radiant hair with every use.

Intelligent Diagnostic System

Stay ahead of maintenance with smart diagnostics. The Icon’s integrated sensors detect potential issues and provide real-time alerts, ensuring your dryer always performs at its peak. It's intelligence you can rely on for worry-free styling.

Micro Filter Technology

Our ultra-fine mesh micro filter protects the motor by trapping dust and debris, ensuring optimal airflow and extending the dryer’s lifespan. The added benefit? A cleaner, longer-lasting styling tool you can depend on.

Customizable Styling Precision

Personalize your routine with tailored settings:

  • 4 Heat Levels: From gentle warmth to powerful drying, adapt to your hair’s needs.
  • 3 Airflow Speeds: Curated for every hair type, from delicate fine strands to thick, textured locks.
  • Cool Shot Button: Seal in your style with a burst of cool air for a polished, lasting finish.

Auto-Clean Function

Simplify maintenance with the touch of a button. The Icon’s unique reverse turbine design clears out dust and debris, keeping your dryer in peak condition and extending its performance life.

Professional-Grade Design

Engineered for professionals and perfected for you, the Sedu Icon boasts an ergonomic, lightweight design for effortless handling. Its 10-foot power cord provides maximum flexibility, while the sleek, minimalist aesthetic ensures it’s as stylish as it is functional.

SEDU/ ICON Professional Hair Dryer
SEDU/ ICON Professional Hair Dryer Sale price$275.00

Elevate Your Everyday Style

Discover the power of precision, innovation, and timeless design with Sedu tools. From the revolutionary Icon Hair Dryer to styling essentials crafted for every hair type, Sedu empowers you to create your most radiant look—effortlessly.