ICON Professional Hair Dryer


A new icon for a new era! Styling fatigue is a thing of the past with the revolutionary SEDU Icon- the world's most lightweight professional hair dryer! Crafted with an innovative, self-cleaning, brushless motor, you can now command 4x faster drying speeds at the touch of a button. Ultra-quiet, astonishingly powerful, and weighing less than 13 ounces, The Icon was designed to capture a sense of quiet elegance. Blending aesthetics and performance, The Icon offers a premium curation of precision features alongside durable construction that's been tailored to the rigors of the modern beauty ritual. Revel in the sleek, ergonomically designed sophistication that marks The Icon as a future industry symbol of enduring luxury. 

  • World's most lightweight dryer
  • 35% quieter than traditional hair dryers 
  • ​Active Oxygen Technology creates an unparalleled shine.
  • ​Contemporary minimalist design
  • Revolutionary design dries hair 4x faster.
Brushless Motor
Quiet, high efficiency, performance that exceeds expectation. This cutting-edge technology is not only 30% less noisy, but the motor is designed to sustain less mechanical wear over time, ensuring its longevity.
Micro Filter Technology
Ultra-fine mesh traps dust and dirt particles, further protecting the motor and resulting in the longest-lasting premium styling tool.
Memory Functionality
Save your preferences for efficiency! Lock in personalized styling settings at the touch of a button.
Cool Shot Button
Cool air seals in shine and locks styling into place for a polished finish every time.
Custom Temperature Settings
Select from 4 optimized heat settings, including a cool shot option, for ultimate styling versatility.
Air Flow Speed
Choose from 3 airflow speeds curated to suit all hair types.
9-foot Professional Power Cord
Enjoy the freedom of movement while styling with our extra-long cord.
Auto-Clean Function
Maintain the life and performance of your dryer with the touch of a button. Our unique reverse turbine design deep cleans the filter with ease!
Intelligent Diagnostic FeatureSmart tech auto-diagnosis finds and communicates operating problems in real-time.
Active Oxygen Technology

Infuse hair with active oxygen as you style for unparalleled shine, preservation of color, and the elimination of frizz.