Limited Time TikTok Exclusive
Redefine Iconic
Ready to go viral? For a limited time, enjoy a 45% exclusive discount on the Sedu Icon Professional Hair Dryer. Use code ICONIC45 at checkout to claim your discount. Don’t miss out—this deal ends when the timer hits zero!
ICON Professional Hair Dryer
Save 45%
Save 45% – Limited Time Only
Get the ICON Professional Hair Dryer for just $151.25!
Limited-Time Offer
Use code ICONIC35 at checkout to claim your discount. Don’t miss out—this deal ends when the timer hits zero!
A new icon for a new era. Styling fatigue is a thing of the past with the revolutionary SEDU Icon – the world’s most lightweight professional hair dryer! Designed with an innovative, self-cleaning, brushless motor, you can now command 4x faster-drying power at the touch of a button. The Icon offers sleek, ergonomically-designed sophistication, complete with a thoughtful curation of the most in-demand contemporary features.
Elevate Your Everyday Style
Discover the power of precision, innovation, and timeless design with Sedu tools. From the revolutionary Icon Hair Dryer to styling essentials crafted for every hair type, Sedu empowers you to create your most radiant look—effortlessly.
The Future of Haircare, Redefined
Innovation in Every Detail
Stainless Steel Microfilter: Engineered for precision, it protects your dryer while ensuring seamless airflow.
Brushless Motor (110,000 RPM): Power meets elegance with rapid, whisper-quiet performance.
Auto-Clean Function: Effortlessly maintain peak performance at the touch of a button.
Professional-Grade Flexibility
Tools That Work as Hard as You Do
Extra Length 10’ Cable: Style without limits, whether at home or in the salon.
IntelliSense Smart Heat: Perfectly calibrated for optimal performance and healthier styling.
Essential Attachments: Adapt to every hair type and style with ease using the included concentrators and diffuser.
As Featured In
Trusted by Industry Icons
The Secret to Hollywood Shine
TIM ROGERS, CREATIVE DIRECTOR of Living Proof (the hair-care company that Jennifer Aniston now co-owns), swears by his Sedu Dryer to help create high-luster styles for clients Blake Lively and Kate Hudson.
Shop Hair Dryer
Life of the Party: Textured Waves
“Playful, sassy, and sexy,” says celebrity stylist Odile Gilbert. Achieve the look with a curl-enhancing product, a diffuser, and Sedu’s Revolution wand for effortless waves.
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Common Flatiron Mistakes
Nathaniel Hawkins and Matt Fugate reveal the most common flatiron mistakes. Sedu tools, like the Icon Styling Iron, prevent damage with advanced temperature control and smooth plates.
Shop Flat IronsWhere Bold Meets Beautiful—Every Swipe, Every Style.
Join the #SeduStyle Movement
Discover the Sedu community on TikTok. From sleek tutorials to vibrant transformations, we’re inspiring bold self-expression one video at a time. Watch, create, and share your own #SeduStyle—because your vibe deserves the spotlight.
All the Answers, Styled Your Way
Let’s Clear the Air
SEDU/ FAQs
A: Sedu is for anyone who values professional-grade tools and iconic style. Whether you’re a professional stylist or someone looking to elevate their daily routine, our products are designed to meet your needs.
A: The Sedu Icon Hair Dryer is our latest innovation, offering unmatched power, precision, and style. It’s designed for anyone who demands more from their tools—delivering smooth, vibrant, salon-quality results every time.
A: You can shop Sedu tools exclusively on our official website at sedubeauty.com and through select authorized retailers.
A: Our mission is to redefine beauty through bold, expressive living. Sedu is here to help you embrace your individuality and achieve effortless, iconic style every day.
A: Our website offers styling guides, tutorials, and tips to help you get the most out of your Sedu tools. Follow us on social media for additional inspiration and pro tips.