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ICON Professional Hair Dryer
Save 35%
Save 35% – Limited Time Only
Get the ICON Professional Hair Dryer for just $178.75!
Limited-Time Offer
Use code ICONIC35 at checkout to claim your discount. Don’t miss out—this deal ends when the timer hits zero!
A new icon for a new era. Styling fatigue is a thing of the past with the revolutionary SEDU Icon – the world’s most lightweight professional hair dryer! Designed with an innovative, self-cleaning, brushless motor, you can now command 4x faster-drying power at the touch of a button. The Icon offers sleek, ergonomically-designed sophistication, complete with a thoughtful curation of the most in-demand contemporary features.
Brushless Motor Innovation
The Sedu Icon features a next-generation brushless motor engineered for unmatched efficiency and longevity. With fewer moving parts, it minimizes mechanical wear, ensuring a longer lifespan and consistent performance. Plus, it operates at 35% quieter levels, delivering powerful results without the noise.
Active Oxygen Technology
Transform your hair with the science of Active Oxygen. This advanced feature infuses oxygen molecules into each strand as you style, enhancing shine, locking in color vibrancy, and taming frizz. The result? Healthier, smoother, and more radiant hair with every use.
Intelligent Diagnostic System
Stay ahead of maintenance with smart diagnostics. The Icon’s integrated sensors detect potential issues and provide real-time alerts, ensuring your dryer always performs at its peak. It's intelligence you can rely on for worry-free styling.
Micro Filter Technology
Our ultra-fine mesh micro filter protects the motor by trapping dust and debris, ensuring optimal airflow and extending the dryer’s lifespan. The added benefit? A cleaner, longer-lasting styling tool you can depend on.
Customizable Styling Precision
Personalize your routine with tailored settings:
- 4 Heat Levels: From gentle warmth to powerful drying, adapt to your hair’s needs.
- 3 Airflow Speeds: Curated for every hair type, from delicate fine strands to thick, textured locks.
- Cool Shot Button: Seal in your style with a burst of cool air for a polished, lasting finish.
Auto-Clean Function
Simplify maintenance with the touch of a button. The Icon’s unique reverse turbine design clears out dust and debris, keeping your dryer in peak condition and extending its performance life.
Professional-Grade Design
Engineered for professionals and perfected for you, the Sedu Icon boasts an ergonomic, lightweight design for effortless handling. Its 10-foot power cord provides maximum flexibility, while the sleek, minimalist aesthetic ensures it’s as stylish as it is functional.
Innovative Design
Innovative Design Meets Unmatched Performance
World’s Lightest Dryer: Effortless styling with the lightest professional dryer on the market.
Whisper-Quiet Technology: 35% quieter than standard dryers for a serene styling experience.
Revolutionary Power: Dries hair 4x faster with unmatched efficiency.
Active Oxygen Technology: Boosts shine, preserves color, and eliminates frizz while you style.
Minimalist Sophistication: A contemporary design for the modern stylist.
Cutting-Edge Features
Brushless Motor: High-efficiency, low-maintenance technology ensures quieter performance and a longer lifespan.
Micro Filter Technology: Ultra-fine mesh protects the motor by trapping dust and dirt for maximum durability.
Memory Functionality: Save your preferred heat and airflow settings for faster, personalized styling.
Customizable Settings: Choose from 4 heat levels, 3 airflow speeds, and a cool shot button for ultimate versatility.
Cool Shot Button: Locks in shine and sets styles with a polished finish.
Professional Power Cord: A 10-foot cord provides freedom of movement for seamless styling.
Effortless Maintenance
Auto-Clean Function: Reverse turbine technology deep-cleans the filter with the touch of a button to ensure optimal performance.
Intelligent Diagnostics: Advanced sensors detect and communicate operating issues in real-time for worry-free styling.
Elevate Your Everyday Style
Discover the power of precision, innovation, and timeless design with Sedu tools. From the revolutionary Icon Hair Dryer to styling essentials crafted for every hair type, Sedu empowers you to create your most radiant look—effortlessly.
The Future of Haircare, Redefined
Innovation in Every Detail
Stainless Steel Microfilter: Engineered for precision, it protects your dryer while ensuring seamless airflow.
Brushless Motor (110,000 RPM): Power meets elegance with rapid, whisper-quiet performance.
Auto-Clean Function: Effortlessly maintain peak performance at the touch of a button.
Professional-Grade Flexibility
Tools That Work as Hard as You Do
Extra Length 10’ Cable: Style without limits, whether at home or in the salon.
IntelliSense Smart Heat: Perfectly calibrated for optimal performance and healthier styling.
Essential Attachments: Adapt to every hair type and style with ease using the included concentrators and diffuser.
As Featured In
Trusted by Industry Icons
The Secret to Hollywood Shine
TIM ROGERS, CREATIVE DIRECTOR of Living Proof (the hair-care company that Jennifer Aniston now co-owns), swears by his Sedu Dryer to help create high-luster styles for clients Blake Lively and Kate Hudson.
Shop Hair Dryer
Life of the Party: Textured Waves
“Playful, sassy, and sexy,” says celebrity stylist Odile Gilbert. Achieve the look with a curl-enhancing product, a diffuser, and Sedu’s Revolution wand for effortless waves.
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Common Flatiron Mistakes
Nathaniel Hawkins and Matt Fugate reveal the most common flatiron mistakes. Sedu tools, like the Icon Styling Iron, prevent damage with advanced temperature control and smooth plates.
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Where Bold Meets Beautiful—Every Swipe, Every Style.
Join the #SeduStyle Movement
Discover the Sedu community on TikTok. From sleek tutorials to vibrant transformations, we’re inspiring bold self-expression one video at a time. Watch, create, and share your own #SeduStyle—because your vibe deserves the spotlight.
All the Answers, Styled Your Way
Let’s Clear the Air
SEDU/ FAQs
A: Sedu is for anyone who values professional-grade tools and iconic style. Whether you’re a professional stylist or someone looking to elevate their daily routine, our products are designed to meet your needs.
A: The Sedu Icon Hair Dryer is our latest innovation, offering unmatched power, precision, and style. It’s designed for anyone who demands more from their tools—delivering smooth, vibrant, salon-quality results every time.
A: You can shop Sedu tools exclusively on our official website at sedubeauty.com and through select authorized retailers.
A: Our mission is to redefine beauty through bold, expressive living. Sedu is here to help you embrace your individuality and achieve effortless, iconic style every day.
A: Our website offers styling guides, tutorials, and tips to help you get the most out of your Sedu tools. Follow us on social media for additional inspiration and pro tips.