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Salon Style. Simplified.™

Salon Style. Simplified.™

Salon Style. Simplified.™

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Limited Time TikTok Exclusive

Redefine Iconic

Ready to go viral? For a limited time, enjoy a 35% exclusive discount on the Sedu Icon Professional Hair Dryer. Use code ICONIC35 at checkout to claim your discount. Don’t miss out—this deal ends when the timer hits zero!

Elevate Your Everyday Style

Discover the power of precision, innovation, and timeless design with Sedu tools. From the revolutionary Icon Hair Dryer to styling essentials crafted for every hair type, Sedu empowers you to create your most radiant look—effortlessly.

The Future of Haircare, Redefined

Innovation in Every Detail

Stainless Steel Microfilter: Engineered for precision, it protects your dryer while ensuring seamless airflow.

Brushless Motor (110,000 RPM): Power meets elegance with rapid, whisper-quiet performance.

Auto-Clean Function: Effortlessly maintain peak performance at the touch of a button.

Professional-Grade Flexibility

Tools That Work as Hard as You Do

Extra Length 10’ Cable: Style without limits, whether at home or in the salon.

IntelliSense Smart Heat: Perfectly calibrated for optimal performance and healthier styling.

Essential Attachments: Adapt to every hair type and style with ease using the included concentrators and diffuser.

As Featured In

Trusted by Industry Icons

The Secret to Hollywood Shine

TIM ROGERS, CREATIVE DIRECTOR of Living Proof (the hair-care company that Jennifer Aniston now co-owns), swears by his Sedu Dryer to help create high-luster styles for clients Blake Lively and Kate Hudson.

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Life of the Party: Textured Waves

“Playful, sassy, and sexy,” says celebrity stylist Odile Gilbert. Achieve the look with a curl-enhancing product, a diffuser, and Sedu’s Revolution wand for effortless waves.

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Common Flatiron Mistakes

Nathaniel Hawkins and Matt Fugate reveal the most common flatiron mistakes. Sedu tools, like the Icon Styling Iron, prevent damage with advanced temperature control and smooth plates.

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Where Bold Meets Beautiful—Every Swipe, Every Style.

Join the #SeduStyle Movement

Discover the Sedu community on TikTok. From sleek tutorials to vibrant transformations, we’re inspiring bold self-expression one video at a time. Watch, create, and share your own #SeduStyle—because your vibe deserves the spotlight.

Fast Shipping, Thoughtful Care

From our hands to yours, we ensure every order arrives quickly and securely—because getting your tools should be as smooth as using them.

Style Backed for Life

“A Flaw is Just an Opportunity”

Even the rarest defect becomes a testament to our commitment—our warranty ensures you always have the best, because life happens.

More Than Support—A Relationship

Our customers are part of our story. From day one, we’ve treated you like friends, because many of you have been with us since the beginning. Your happiness is our priority, always.

All the Answers, Styled Your Way

Let’s Clear the Air

SEDU/ FAQs