SEDU/ ICON Professional Hair Dryer
A new icon for a new era. Styling fatigue is a thing of the past with the revolutionary SEDU Icon – the world’s most lightweight professional hair dryer! Designed with an innovative, self-cleaning, brushless motor, you can now command 4x faster-drying power at the touch of a button. The Icon offers sleek, ergonomically-designed sophistication, complete with a thoughtful curation of the most in-demand contemporary features.
INNOVATIVE DESIGN
- World's most lightweight dryer
- 35% quieter than traditional hair dryers
- Active Oxygen Technology creates an unparalleled shine.
- Contemporary minimalist design
- Revolutionary design dries hair 4x faster.
Revolutionary Technology Behind the Icon
Brushless Motor Innovation
The Sedu Icon features a next-generation brushless motor engineered for unmatched efficiency and longevity. With fewer moving parts, it minimizes mechanical wear, ensuring a longer lifespan and consistent performance. Plus, it operates at 35% quieter levels, delivering powerful results without the noise.
Active Oxygen Technology
Transform your hair with the science of Active Oxygen. This advanced feature infuses oxygen molecules into each strand as you style, enhancing shine, locking in color vibrancy, and taming frizz. The result? Healthier, smoother, and more radiant hair with every use.
Intelligent Diagnostic System
Stay ahead of maintenance with smart diagnostics. The Icon’s integrated sensors detect potential issues and provide real-time alerts, ensuring your dryer always performs at its peak. It's intelligence you can rely on for worry-free styling.
Micro Filter Technology
Our ultra-fine mesh micro filter protects the motor by trapping dust and debris, ensuring optimal airflow and extending the dryer’s lifespan. The added benefit? A cleaner, longer-lasting styling tool you can depend on.
Customizable Styling Precision
Personalize your routine with tailored settings:
- 4 Heat Levels: From gentle warmth to powerful drying, adapt to your hair’s needs.
- 3 Airflow Speeds: Curated for every hair type, from delicate fine strands to thick, textured locks.
- Cool Shot Button: Seal in your style with a burst of cool air for a polished, lasting finish.
Auto-Clean Function
Simplify maintenance with the touch of a button. The Icon’s unique reverse turbine design clears out dust and debris, keeping your dryer in peak condition and extending its performance life.
Professional-Grade Design
Engineered for professionals and perfected for you, the Sedu Icon boasts an ergonomic, lightweight design for effortless handling. Its 10-foot power cord provides maximum flexibility, while the sleek, minimalist aesthetic ensures it’s as stylish as it is functional.
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Elevate Your Everyday Style
Discover the power of precision, innovation, and timeless design with Sedu tools. From the revolutionary Icon Hair Dryer to styling essentials crafted for every hair type, Sedu empowers you to create your most radiant look—effortlessly.
The Future of Haircare, Redefined
Innovation in Every Detail
Stainless Steel Microfilter: Engineered for precision, it protects your dryer while ensuring seamless airflow.
Brushless Motor (110,000 RPM): Power meets elegance with rapid, whisper-quiet performance.
Auto-Clean Function: Effortlessly maintain peak performance at the touch of a button.
Professional-Grade Flexibility
Tools That Work as Hard as You Do
Extra Length 10’ Cable: Style without limits, whether at home or in the salon.
IntelliSense Smart Heat: Perfectly calibrated for optimal performance and healthier styling.
Essential Attachments: Adapt to every hair type and style with ease using the included concentrators and diffuser.
As Featured In
Trusted by Industry Icons
The Secret to Hollywood Shine
TIM ROGERS, CREATIVE DIRECTOR ofLiving Proof (the hair-care company that Jennifer Aniston now co-owns), swears by his Sedu Dryer to help create high-luster styles for clientsBlake Lively and Kate Hudson.
Shop Hair Dryers
Life of the Party: Textured Waves
“Playful, sassy, and sexy,” says celebrity stylist Odile Gilbert. Achieve the look with a curl-enhancing product, a diffuser, and Sedu’s Revolution wand for effortless waves.
Shop Curling Irons
Common Flatiron Mistakes
Nathaniel Hawkins and Matt Fugate reveal the most common flatiron mistakes. Sedu tools, like the Icon Styling Iron, prevent damage with advanced temperature control and smooth plates.
Shop Flat IronsWhere Bold Meets Beautiful—Every Swipe, Every Style.
Join the #SeduStyle Movement
Discover the Sedu community on TikTok. From sleek tutorials to vibrant transformations, we’re inspiring bold self-expression one video at a time. Watch, create, and share your own #SeduStyle—because your vibe deserves the spotlight.
